This is no ordinary doctor visit! Simple answers and easy actions for diabetes management are presented by our video-host-doctor (he’s a real diabetes specialist) through unique animations. Plus, personalized progress and tracking to help users stay engaged with their diabetes management. 3 'Simple Answers' animations provided the clinical story of A1C, blood pressure and choleterol. 10 'Easy Action' animations gave users simple behavior changes to help improve their diabetes numbers—along with a personalized tracking and progress page.

 

OneTouch Ping: the power couple of pump therapy.

Art director & copywriter. Pump & meter-remote. Brett & Jermaine. Two heads really are better than one. Our campaign focused on the new—and differentiating—wireless technology that allowed our devices to talk to each other. And we scooped up a silver and several bronze Rx awards to boot.
animas.com

Realize: it’s time to draw the line against living with obesity.

There are many stigmas that seriously overweight people face every day. But, one of the most interesting things we uncovered in development of this campaign, was the stigma against weight loss surgery. You’re damned for being overweight, and then damned for wanting to do something about it. It was time to draw the line against that kind of thinking.
(Creative credits: Rocky Botts, Chris Chaffin, Sue Stephenson, Catherine Cooney, Laura Reynolds)

Hello, we're Animas.

The little insulin pump company that could. We overhauled the brand from language and tone to look and feel—and positioned the as the friendly, smart, and super-competitive pump designed to perform for just one person: you.

OneTouch ePRM: 25% more news, info & open rates.

A series of 8 emails and downloadable tools that prompted the largest open-and-click-through engagement to date.

The Musicfile.com: restoring your faith in music.

When some indie-music-lovin’ friends asked for a simple logo design for their passion project, I willingly obliged in exchange for a Wilco mixed tape. 4 years, 3 redesigns, 50 issues, countless signs, banners, cards, t-shirts, coasters, ads and now concerts later, The MusicFile is rocking on, and I’m now a part-owner of this creative collaboration.