Realize: it’s time to draw the line against living with obesity.

There are many stigmas that seriously overweight people face every day. But, one of the most interesting things we uncovered in development of this campaign, was the stigma against weight loss surgery. You’re damned for being overweight, and then damned for wanting to do something about it. It was time to draw the line against that kind of thinking.
(Creative credits: Rocky Botts, Chris Chaffin, Sue Stephenson, Catherine Cooney, Laura Reynolds)